Understand How Shoppers Think, Choose, and Buy
At Tangram Research, we help you understand what really drives shoppers at the point of purchase. From awareness to final selection, we uncover the factors that influence decisions — both online and in-store.
Our research goes beyond what shoppers say, to understand what they actually do — helping you improve visibility, conversion, and overall shopping experience.
Decode the Point of Purchase
From shelf to cart, every moment matters
Methodology
Our Approach
We combine observation with direct feedback to give you a complete picture of shopper behavior.
Our methodologies include:
- In-store intercepts & shop-alongs
- Online journey tracking & feedback
- Eye-level and shelf impact studies
- Concept and packaging evaluation in retail context
Every study is designed to reflect real shopping environments, ensuring insights are practical and relevant.
What We Help You Understand
Shopper Decision Journey
How shoppers move from need to purchase
In-Store Behavior
Navigation, shelf interaction, and product visibility
Online Shopping Experience
Browsing patterns, filters, and decision triggers
Brand & Pack Visibility
What stands out and why
Conversion Drivers
What makes shoppers choose one product over another
Our Edge
Why Tangram
Because shopper decisions happen in moments — and understanding those moments is key to winning in retail.
We ensure:
- Real shopper interactions, not just claimed behavior
- Right audience selection based on category usage
- Context-driven insights (store + digital environment)
- Clear recommendations to improve conversion
Improve Your Shopper Experience
If you are looking for a reliable research partner to support your next study, Tangram would be happy to collaborate. From rigorous design to flawless field execution, we deliver clarity where others deliver noise.