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Field Work Process to Assure Best Quality of Data
Field Norms and Protocols
BACK CHECKS
- 30% SS – Face to Face / Telephone
CHECKS DONE TO VALIDATE
- Respondent profile / identity
- Location of interview / duration of interview
- Product usage / Factual Data
- Usage of Stimulus / Other Questions.
SCRUTINY
- All Qnnrs scrutinized by supervisors
- Executives checks overall 6%.
- Check for completeness of the Qnnrs.
100% BACK CHECK
Dedicated team - brand new team recruited and trained specifically; based in Mumbai for 100% back check; telephone verification; on ground scrutiny.
Process Audits
COMPLIANCE CHECKS
- Process checks – Managers / Zonal Heads / QM
- To check compliance on Field Protocols / Quality Norms
- Audits done across all Executives
- Reports sent to Zonal Heads and Country head
- Preventive and corrective actions suggested
- Audit reports shared with Executives in monthly meetings to help improvise.
Our Presence across India
| OWN TEAM | ASSOCIATES | |
|---|---|---|
| Bengaluru | Ahmedabad | Madurai |
| Chennai | Aurangabad | Nagpur |
| Delhi | Bhubaneshwar | Patna |
| Hyderabad | Coimbatore | Pune |
| Kolkata | Indore | Rajkot |
| Mumbai | Jaipur | Surat |
| Kochi | Vijayawada | |
| Kolhapur | Vishakhapatnam | |
| Lucknow | ||
